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The Fifth Taste

October 14, 2017 By Umami Burger

Changing the world – 3 sliders at a time. This is the effort behind our newest collaboration, a plant-based slider trio with artist and activist Jaden Smith! We celebrated the launch of Jaden’s Impossible Trio last night at Umami Burger at The Grove in LA with an unforgettable bash. Guests enjoyed milkshakes, truffle fries, and of course – endless sliders, as we kicked off the launch of this epic partnership!

The slider trio, consisting of the Impossible Slider, the Korean BBQ Slider, and the Umami-BBQ Slider, is now available at select locations nationwide through December 31st! Jaden and Umami Burger have teamed up to contribute to Hurricane Relief Efforts — $1 from every trio sold will be donated to American Red Cross Disaster Relief.

Jaden hopes there will be a “social impact and social change” stemming from his collaboration with Umami Burger and Impossible Foods. The Impossible Burger patty is made from plants for people who love meat, easing the impact on the environment with every burger consumed.


Jaden’s activism doesn’t stop there! He is the co-founder of Just Water, producing water that is responsibly sourced and packaged in a paper and plant-based plastic bottle, with the environment in mind. You can now buy Just water at select Umami Burger locations.



Thank you to everyone who joined us in making our launch event a success! Jaden’s Impossible Trio is now available at Umami Burger. Give it a try, and share your experience with us on social using #UmamixJaden!