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The Fifth Taste

May 25, 2016 By Diana

Everyone is always asking, “what is Umami?” and if you are someone who hasn’t eaten at one of our restaurants you have probably asked, “who is Umami Burger?” Long story short, Umami is the fifth taste. You’ve heard of sweet, salty, sour and bitter. Now meet Umami, which originated in Japan. Umami is found naturally […]

November 9, 2015 By Diana

You’ve heard of sweet, salty, sour, and bitter… now say hello to umami, the savory, bold and flavorful fifth taste. Do you ever  wonder why burgers, pizza, and sushi are so crave-worthy? We believe it’s because these foods are full of  serious umami flavor bombs. Umami is found naturally in many foods (think tomatoes, mushrooms, […]

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With 24 locations and counting, U can find our delicious umami-flavor across the country!