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The Fifth Taste

June 15, 2017 By Chris Robertson

Burgers and dads go together like fries and Umami ketchup. This Father’s Day, bring him into Umami Burger and his burger is on us!*

Also like burgers, dads come in an assortment of flavors, which begs the question: which Umami Burger would your dad be?


Your dad’s sanctuary is his garage. He refuses to pay “one of those dang-ole professionals” for anything that he can DIY, even when he really should have called the plumber. He built your crib with his own two hands and can diagnose your car problem over the phone. You hope to be half as badass as him one day.




Your dad still rocks a stache and wears his tracksuits from the 70’s. Even when you cringe a little when he still uses outdated phrases like “far out” and “groovy” you know deep down that he’s a pretty cool cat.




You sometimes ask yourself which of you is actually the parent. Your dear old dad is full of energy and makes everything more fun. You used to be embarrassed by him but now find yourself telling his “dad jokes” to friends from time-to-time.





Did your dad used to have long hair and reminisce about Woodstock? He’s filled his passport pages and is full of crazy stories and life lessons. He’s never afraid to try new things and has passed along his adventurous spirit to you.


*Free Burger with purchase of any other burger (excluding the Impossible Burger). Offer excludes the following locations: LAX, Irvine, SLS, Studio City, and Burbank. Cannot be combined with any other offers or promotions. Valid Sunday, June 18, 2017 only.